About Safewill

We’re on a mission to build the best Will-writing experience imaginable. We’re bringing Wills into the 21st century.

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Wills were broken — so we fixed them.

Wills have traditionally been too expensive or complicated for most people. Only those who had the time and money to see an expensive lawyer could get a Will and protect their family. But Wills were meant for everyone.

That is why we’re on a mission to make Wills affordable and easy enough for everyone to safeguard their life’s work. Our team is passionate about combining detailed legal knowledge with modern technology, to change the way that all New Zealanders think about Will writing.

Our modern approach to Wills means that you can start, complete, and update your bespoke Will anytime, anywhere. No lawyers fees, no hidden costs, no appointments. Just smart Wills for modern life.

Meet our team


Adam Lubofsky

Chief Executive Officer


Tali Weinberg

Head of Operations


Max Nightingale

Head of Partnerships

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Julien Evano

Chief Technology Officer

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Nicolas Vargas

Head of Growth


Dan Bennett

Board Member

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Jon Muller

Software Engineer

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Steve Baskin

Software Engineer

Free until you’re ready to submit

Get started for free to see just how easy we’ve made it to write your own Will online. Pay when you’re ready to submit it to us for review.

Get started now

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