The Safewill Group is committed to privacy protection and understands the importance of keeping personal information private and secure.

At ("this site"), including all of the files located on that domain, we understand the importance of keeping personal information private and secure. This privacy policy ("Privacy Policy") describes generally how we manage your personal information and safeguard your privacy for services provided by us in New Zealand. If you are seeking our Australian website and services, please visit our Australian website at and our Australian privacy policy at

If you would like more information, please don't hesitate to contact us.

In this Privacy Policy, the Safewill Group includes Safe Will Pty Ltd (ACN 631 790 273), Safewill Estates Pty Ltd (ACN 648 912 163), Safewill Legal Pty Ltd (ACN 648 090 297) and all related bodies corporate (referred to collectively as “we”, “us” or the “Safewill Group”).

This Privacy Policy forms part of, and is subject to the provisions of, our terms of use ( https:/ & ( By accessing and using our website or our services, you consent to the collection, use, storage and disclosure of your personal information in accordance with this Privacy Policy and our terms of use.

We care about your privacy

We will never rent, trade or sell your email address to anyone. We will never publicly display your email address or other personal details that identify you.

The New Zealand Privacy Principles

We will treat all personal information in accordance with any and all obligations that are binding upon us under the Privacy Act 2020 (“Privacy Act”) and other applicable New Zealand privacy legislation. The Privacy Act lays down 13 key principles in relation to the collection and treatment of personal information, which are called the “New Zealand Privacy Principles”.

What is "personal information"?

Personal Information is any information about a living individual who is reasonably identifiable.

We will only collect personal information relevant to our business relationship with you. The kinds of personal information we collect from you or about you depends on the transaction you have entered into with us, the services you have engaged us to provide, and the services you are interested in.

Personal information held by us may include your:

  • name and date of birth;

  • residential and business postal addresses, telephone/mobile/fax numbers and email addresses;

  • bank account and/or credit card details for agreed billing purposes;

  • your computer and connection information; and

  • any information that you otherwise share with us.

How we may collect your personal information

Information that you provide to us

We may collect personal information that you provide to us about yourself when you use this site, including (without limitation) when you:

  • purchase any services through this site;

  • add reviews, forum or chat room messages or comments in any elements of this site that permit user-generated content;

  • register for access to premium content or request certain premium features; or

  • complete an online contact form to contact us or any third-party supplier;

  • provide information to us by telephone or through marketing or competition application forms; or

  • send us an email or other communication.

We may also collect aggregated information generated by our system, which tracks your use of our services but does not identify you personally.

IP addresses

This site may also collect Internet Protocol (IP) addresses. IP addresses are assigned to computers on the internet to uniquely identify them within the global network. We collect and manage IP addresses as part of the service of providing internet session management and for security purposes. We may also collect and use web log, computer and connection information for security purposes and to help prevent and detect any misuse of, or fraudulent activities involving, this site.


This site uses "cookies" to help personalise your online experience. A cookie is a text file or a packet of information that is placed on your hard disk by a web page server to identify and interact more effectively with your computer. There are two types of cookies that may be used at this site: a persistent cookie and a session cookie. A persistent cookie is entered by your web browser into the "Cookies" folder on your computer and remains in that folder after you close your browser, and may be used by your browser on subsequent visits to this site. A session cookie is held temporarily in your computer’s memory and disappears after you close your browser or shut down your computer. Cookies cannot be used to run programs. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. In some cases, cookies may collect and store personal information about you. We extend the same privacy protection to your personal information, whether gathered via cookies or from other sources. You can configure your internet browser to accept all cookies, reject all cookies or notify you when a cookie is sent. Please refer to your internet browser’s instructions to learn more about these functions. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of this site.

Why we use cookies

This site uses cookies in order to:

  • remember your preferences for using this site;

  • facilitate e-commerce transactions, to ensure that your order is remembered between pages during the checkout process;

  • show relevant notifications to you (eg, notifications that are relevant only to users who have, or have not, subscribed to newsletters or email or other subscription services); and

  • remember details of data that you choose to submit to us (eg, through online contact forms or by way of comments, forum posts, chat room messages, reviews, ratings, etc).

Many of these cookies are removed or cleared when you log out, but some may remain so that your preferences are remembered for future sessions.

Third party cookies

In some cases, third parties may place cookies through this site. For example:

  • Google Analytics, one of the most widespread and trusted website analytics solutions, may use cookies de-identified data about how long users spend on this site and the pages that they visit;

  • Google AdSense, one of the most widespread and trusted website advertising solutions, may use cookies to serve more relevant advertisements across the web and limit the number of times that a particular advertisement is shown to you; and

  • third party social media applications (eg, Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, etc) may use cookies in order to facilitate various social media buttons and/or plugins in this site.

How we may use your personal information

Your personal information may be used in order to:

  • verify your identity;

  • assist you to place orders or services through this site;

  • to deliver products and services to you;

  • process any purchases of services that you may make through this site, including charging, billing and collecting debts;

  • respond to any queries or feedback that you may have;

  • conduct appropriate checks for credit-worthiness and for fraud;

  • prevent and detect any misuse of, or fraudulent activities involving this site;

  • conduct research and development in respect of our services;

  • to publish feedback on our products and services (on an anonymised basis unless consent is otherwise provided)

  • gain an understanding of your information and communication needs or obtain your feedback or views about our services in order for us to improve them;

  • maintain and develop our business systems and infrastructure, including testing and upgrading of these systems; and/or

  • if you have been referred to us by a third party, to allow the third party to manage their relationship with you.

and for any other purpose for which you have provided consent and/or is reasonably considered necessary or desirable by us in relation to the operation of our business.

From time to time we may email our customers with news, information and offers relating to our own services or those of selected partners. Your personal information may also be collected so that we can promote and market products and services to you. This is to keep you informed of products, services, and special offers we believe you will find valuable and may continue after you cease acquiring products and services from us. If you would prefer not to receive promotional or other material from us, please let us know and we will respect your request. You can unsubscribe from such communications at any time if you choose.

When and to whom we may disclose your personal information

In order to deliver the services you require or for the purposes set out above, we may share your personal information between Safewill Group entities. In some circumstances, we may disclose your personal information to organisations outside the Safewill Group for the same purpose. Your personal information is disclosed to these organisations only in relation to this site, and the Safewill Group takes reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information. These organisations may carry out or provide:

  • client enquiries;

  • mailing systems;

  • billing, payment and debt-recovery functions;

  • information technology services;

  • marketing, telemarketing and sales services;

  • market research; and

  • website usage analysis.

In addition, we may disclose your personal information to:

  • your authorised representatives or legal advisers (when requested by you to do so);

  • credit-reporting and fraud-checking agencies;

  • credit providers (for credit-related purposes such as creditworthiness, credit rating, credit provision and financing);

  • our professional advisers, including our accountants, auditors and lawyers;

  • government and regulatory authorities and other organisations, as required or authorised by law;

  • organisations who manage our business strategies, including those involved in a transfer/sale of all or part of our assets or business (including accounts and trade receivables) and those involved in managing our business risk and funding functions; and

  • the police or other appropriate persons where your communication suggests possible illegal activity or harm to others;

  • our third-party partners (or prospective partners, including Australian, New Zealand and global not-for-profit organisations) in circumstances where they have referred you to us, you have used a discount code provided by them to their members or supporters, or you have named them as a gift recipient in any version of your will on our platform; and

  • to a third party for the purpose of an actual or proposed merger or acquisition, or for entering into a referral arrangement; and

  • cloud service-providers which may by located overseas.

Some of the persons listed above may be located overseas. We will only transfer your personal information to a recipient that is obliged to protect your personal information with comparable safeguards to those contained in the Privacy Act, or otherwise we will obtain your express consent to transfer or store the personal information.

We may disclose, sell or transfer to third parties any non-personal, aggregated information that we collect from you and our other customers.

Contacting us about privacy

If you would like more information about the way we manage personal information that we hold about you, or are concerned that we may have breached your privacy, please contact us by email at for Safewill Customers.

Access to your personal information

In most cases, you may have access to personal information that we hold about you. We will handle requests for access to your personal information in accordance with the New Zealand Privacy Principles. All requests for access to your personal information must be directed to the Privacy Officer by email using the email address provided above. We will deal with all requests for access to personal information as quickly as possible. Requests for a large amount of information, or information that is not currently in use, may require further time before a response can be given. We may charge you a fee for access if a cost is incurred by us in order to retrieve your information, but in no case will we charge you a fee for your application for access. In some cases, we may refuse to give you access to personal information that we hold about you. This may include circumstances where giving you access would:

  • be unlawful (eg, where a record that contains personal information about you is subject to a claim for legal professional privilege by one of our contractual counterparties);

  • have an unreasonable impact on another person’s privacy; or

  • prejudice an investigation of unlawful activity.

We may also refuse access where the personal information relates to existing or anticipated legal proceedings, and the information would not be accessible by the process of discovery in those proceedings. If we refuse to give you access, we will provide you with reasons for our refusal.

Correcting your personal information

We may amend any personal information about you that is held by us and that is inaccurate, incomplete or out of date. This may arise during review of the completeness of your Will application (for example, if an address is misspelled or there are spelling/grammatical errors in the population of your Will). You must ensure upon receipt of your Will that you are satisfied with the document prior to signing and executing your Will.

Storage and security of your personal information

We are committed to maintaining the confidentiality of the information that you provide us and we will take all reasonable precautions to protect your personal information from unauthorised use or alteration. In our business, personal information may be stored both electronically (on our computer systems and with our website hosting provider) and in hard-copy form. Firewalls, anti-virus software and email filters, as well as passwords, protect all of our electronic information. Likewise, we take all reasonable measures to ensure the security of hard-copy information.

Third party websites

You may click-through to third party websites from this site, in which case we recommend that you refer to the privacy statement of the websites you visit. This Privacy Policy applies to this site only and the Company assumes no responsibility for the content of any third-party websites.


We may use the Google AdWords and/or Facebook re-marketing services (amongst others) to advertise on third party websites to previous visitors to this site based upon their activity on this site. This allows us to tailor our marketing to better suit your needs and to only display advertisements that are relevant to you. Such advertising may be displayed on a Google search results page or a website in the Google Display Network or inside Facebook. Google and Facebook may use cookies and/or pixel tags to achieve this. Any data so collected by Google and/or Facebook will be used in accordance with their own respective privacy policies. None of your personal Google and/or Facebook information is reported to us. You can set preferences for how Google advertises to you using the Google Ads Settings page ( Facebook has enabled an AdChoices link that enables you to opt out of targeted advertising.

Storage and processing by third parties

Data that we collect about you may be stored or otherwise processed by third party services with external data centres, such as Google Analytics, Microsoft Azure, Amazon Web Services, Apple, etc and online relationship management tools. We consider that the collection and such processing of this information is necessary to pursue our legitimate interests in a way that might reasonably be expected (eg, to analyse how our clients use our services, develop our services and grow our business) and which does not materially impact your rights, freedom or interests.

The Company requires that all third parties that act as “data processors” for us provide sufficient guarantees and implement appropriate technical and organisational measures to secure your data, only process personal data for specified purposes and have committed themselves to confidentiality.

Duration of retention of your data

We will only keep your data for as long as is necessary for the purpose for which it was collected, subject to satisfying any legal, accounting or reporting requirements. At the end of any retention period, your data will either be deleted completely or anonymised (for example, by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning). In some circumstances, you can ask us to delete your data. Safewill is under no obligation to retain your data where you have opted out of Safewill’s subscription service.

Keeping your information up to date

To ensure that your personal information is accurate and up to date, please promptly advise us of any changes to your information by contacting our data protection officer at for Safewill Customers, or by post.

Data Breach

In New Zealand, if we suspect that a data breach has occurred, we will undertake an assessment into the circumstances of the suspected breach as soon as practically possible. Where it is ascertained that a breach has actually occurred and where required by law, we will notify the Privacy Commissioner and affected individuals as soon as practically possible in accordance with our legal requirements under the Privacy Act.

Changes to this Privacy Policy

From time to time, it may be necessary for us to revise this Privacy Policy. Any changes will be in accordance with any applicable requirements under the Privacy Act including the New Zealand Privacy Principles. We may notify you about changes to this Privacy Policy by posting an updated version on this site.

If you require any further information about the Privacy Act and the New Zealand Privacy Principles, you can visit the Office of the Privacy Commissioner website (see

Updated 18 May 2023

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Safewill acknowledges all Aboriginal and Torres Strait Islander Traditional Custodians of Country and recognises their continuing connection to land, sea, culture and community. We pay our respects to Elders past and present.
Safewill is an online service providing streamlined forms and information. Safewill is not a law firm or a substitute for a lawyer’s advice about complex estate planning issues.