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We’re a passionate team of Australians on a mission to build the best Will-writing experience imaginable. We’re bringing Wills into the 21st century.

About US Safewill

Wills were
broken
— so we fixed them.

Wills have traditionally been too expensive or complicated for most people. Only those who had the time and money to see an expensive lawyer could get a Will and protect their family. But Wills were meant for everyone.

That is why we’re on a mission to make Wills affordable and easy enough for everyone to safeguard their life’s work. Our team is passionate about combining detailed legal knowledge with modern technology, to change the way that all Australians think about Will writing.

Our modern approach to Wills means that you can start, complete, and update your bespoke Will anytime, anywhere. No lawyers fees, no hidden costs, no appointments. Just smart Wills for modern life.

Meet our team

Adam

Adam Lubofsky

Chief Executive Officer

Emily

Emily McCracken

Solicitor

Max1

Max Nightingale

Head of Partnerships

Tali

Tali Weinberg

Head of Operations

Dan

Dan Bennett

Board Member

Pascale

Pascale Greenberg

Brand Manager

Tess

Tess Meskin

Customer Happiness

Lil

Lilia Gottlieb

Customer Happiness

Sw jay 1

Jay McMullen

Software Developer

Cale

Cale Shanley

QA Engineer

We’re in the news

7news

Video: Safewill CEO explains why all Australians need a Will.

Theaustralianlogo

“Wills are broken. Safewill is using tech to fix it.”

Money magazine

“Demand for Wills on the rise.”

Read more in our blog

Free until you’re ready to submit

Get started for free to see just how easy we’ve made it to write your own Will online. Pay when you’re ready to submit it to us for review.

Get started now

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Contact us on 1800 10 33 10

Give us a call or . We're based in Sydney and will respond between 9am to 7pm AEST Monday to Friday.

About time something like this existed. Great product.

– Oscar H, Safewill Customer

©2021 Safe Will Pty Ltd, Level 18, 167 Macquarie Street, Sydney NSW 2000. Safewill is an online service providing streamlined forms and information. Safewill is not a law firm or a substitute for a lawyer’s advice about complex estate planning issues.