About Us
We’re a passionate team of Australians on a mission to build the best Will-writing experience imaginable. We’re bringing Wills into the 21st century.
Wills were broken —
so we fixed them.
Wills have traditionally been too expensive or complicated for most people. Only those who had the time and money to see an expensive lawyer could get a Will and protect their family. But Wills were meant for everyone.
That is why we’re on a mission to make Wills affordable and easy enough for everyone to safeguard their life’s work. Our team is passionate about combining detailed legal knowledge with modern technology, to change the way that all Australians think about Will writing.
Our modern approach to Wills means that you can start, complete, and update your bespoke Will anytime, anywhere. No lawyers fees, no hidden costs, no appointments. Just smart Wills for modern life.
Meet our team
Adam Lubofsky
Chief Executive Officer
Emily McCracken
Solicitor
Max Nightingale
Head of Partnerships
Tali Weinberg
Head of Operations
Dan Bennett
Board Member
Pascale Greenberg
Brand Manager
Tess Meskin
Customer Happiness
Lilia Gottlieb
Customer Happiness
Jay McMullen
Software Developer
Cale Shanley
QA Engineer
Free until you’re ready to submit
Get started for free to see just how easy we’ve made it to write your own Will online. Pay when you’re ready to submit it to us for review.
Get started now